About Active Canada
Pioneering sustainable adventure tourism across Canada's pristine wilderness since 2015
Our Story
Active Recreation Canada was born from a chance encounter on the Icefields Parkway in 2015. Three passionate adventurers - a wilderness guide, an environmental scientist, and a former Olympic athlete - found themselves sharing stories around a campfire during an unexpected snowstorm. That night, we realized we shared a common vision: to create transformative outdoor experiences that honor Canada's natural heritage while inspiring the next generation of environmental stewards.
What started as weekend excursions with friends has evolved into Canada's most trusted adventure tourism company. We've guided over 15,000 adventurers through some of the world's most spectacular landscapes, from the rugged coastlines of British Columbia to the pristine wilderness of the Yukon Territory. Our commitment to sustainable practices and authentic cultural partnerships has earned recognition from Parks Canada and indigenous communities across the country.
Today, we operate year-round programs that combine world-class adventure with environmental education, safety excellence, and cultural respect. Every expedition we lead contributes to conservation efforts and supports local communities, ensuring that Canada's wilderness remains pristine for future generations of adventurers.
Mission & Values
Our Mission
To provide transformative outdoor experiences that connect people with Canada's wilderness while promoting environmental stewardship and supporting indigenous communities through sustainable adventure tourism.
Core Values
- Environmental Responsibility
- Cultural Respect & Partnership
- Safety Excellence
- Authentic Experiences
- Community Support
- Educational Impact
Meet Our Team
Marcus Thornfield
Founder & Lead Adventure Guide
Former Olympic cross-country skier with 20+ years of wilderness guiding experience. Marcus holds certifications in wilderness first aid, avalanche safety, and indigenous cultural interpretation. His passion for sustainable adventure tourism has shaped our company's environmental commitment.
Aurora McKenzie
Environmental Scientist & Research Director
PhD in Environmental Science from University of British Columbia. Aurora leads our conservation research initiatives and ensures all expeditions follow Leave No Trace principles. She has published extensively on climate change impacts in Canadian wilderness areas.
Kai Blackbear
Cultural Liaison & Indigenous Guide
Member of the Stó:lō Nation and certified wilderness guide. Kai brings authentic indigenous perspectives to our programs, sharing traditional knowledge of land stewardship and natural navigation. He bridges ancient wisdom with modern adventure practices.
Our Achievements
Awards & Recognition
- Parks Canada Excellence in Sustainable Tourism Award (2023)
- Indigenous Tourism Association of Canada Recognition (2022)
- Adventure Travel Trade Association Responsible Tourism Award (2021)
- British Columbia Tourism Industry Excellence Award (2020)
- Leave No Trace Master Educator Certification (2019)
Impact by Numbers
What Our Adventurers Say
"Active Canada transformed my perspective on wilderness adventure. Marcus and his team didn't just guide us through incredible landscapes - they taught us to see the interconnected beauty of Canadian ecosystems. The cultural insights from Kai made this more than just a trip; it was a profound learning experience."
"I've traveled extensively, but nothing compares to the authentic adventure experience Active Canada provides. From backcountry skiing in the Rockies to cultural exchanges with indigenous communities, every moment felt meaningful and transformative. Their commitment to sustainability is genuine and inspiring."
"As a fellow adventure guide from Sweden, I'm impressed by Active Canada's professionalism and environmental ethics. Their safety protocols are world-class, and Aurora's research insights added scientific depth to our wilderness experience. This is how adventure tourism should be done everywhere."
Experience Gallery
Ready for Your Canadian Adventure?
Join thousands of adventurers who have discovered the transformative power of Canada's wilderness with our expert guides.