Privacy Policy

Introduction

Active Recreation Canada ("we," "our," or "us") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or participate in our outdoor adventure programs. By accessing our services, you agree to the practices described in this policy.

Information We Collect

Personal Information

We may collect personal information that you voluntarily provide to us, including but not limited to:

• Name, email address, phone number, and mailing address
• Emergency contact information and medical conditions relevant to outdoor activities
• Payment information and billing details
• Age, experience level, and adventure preferences
• Photos and videos taken during activities (with your consent)
• Communication preferences and feedback

Automatically Collected Information

When you visit our website or use our digital services, we may automatically collect certain information:

• IP address, browser type, and operating system
• Device information and unique device identifiers
• Website usage data, including pages visited and time spent
• Location data (when you enable location services)
• Cookies and similar tracking technologies

How We Use Your Information

We use the collected information for various purposes, including:

• Processing bookings and providing adventure services
• Communicating with you about your reservations and our services
• Ensuring safety during outdoor activities and emergency situations
• Personalizing your experience and recommending suitable adventures
• Processing payments and maintaining billing records
• Sending promotional materials and newsletters (with your consent)
• Improving our website, services, and customer experience
• Complying with legal obligations and industry regulations
• Protecting against fraudulent or unauthorized activity

Information Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal information to third parties without your consent, except in the following circumstances:

Service Providers

We may share your information with trusted third-party service providers who assist us in operating our business, including payment processors, booking systems, insurance providers, and emergency response services. These providers are contractually obligated to protect your information and use it only for the specified purposes.

Legal Requirements

We may disclose your information when required by law, legal process, or government request, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

Business Transfers

In the event of a merger, acquisition, or sale of our business assets, your information may be transferred to the acquiring party as part of the transaction.

Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. Our security measures include encrypted data transmission, secure servers, regular security audits, and staff training on data protection practices. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Your Privacy Rights

Depending on your location and applicable privacy laws, you may have the following rights regarding your personal information:

• Access: Request access to your personal information we hold
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information (subject to certain exceptions)
• Portability: Request a copy of your information in a portable format
• Restriction: Request restriction of processing under certain circumstances
• Objection: Object to processing based on legitimate interests
• Consent Withdrawal: Withdraw consent for marketing communications

To exercise these rights, please contact us using the information provided in the "Contact Us" section below.

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience. Cookies are small data files stored on your device that help us remember your preferences, analyze website traffic, and provide personalized content. You can control cookie settings through your browser preferences, but disabling certain cookies may affect website functionality.

Types of Cookies We Use

• Essential Cookies: Necessary for website functionality
• Analytics Cookies: Help us understand website usage patterns
• Marketing Cookies: Used to deliver relevant advertisements
• Preference Cookies: Remember your settings and preferences

Data Retention

We retain your personal information only as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements. The retention period varies depending on the type of information and the purpose for which it was collected. We regularly review and delete or anonymize information that is no longer needed.

Third-Party Links

Our website may contain links to third-party websites, services, or applications. This Privacy Policy does not apply to these external sites, and we are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party sites you visit.

Children's Privacy

Our services are not directed to children under 13 years of age, and we do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take immediate steps to delete such information. For adventure programs involving minors, we require proper parental consent and supervision.

International Data Transfers

If you are located outside Canada, please note that your information may be transferred to and processed in Canada, where our servers are located. By using our services, you consent to the transfer of your information to Canada and acknowledge that Canadian privacy laws may differ from those in your country of residence.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by posting the updated policy on our website and updating the effective date. Your continued use of our services after any changes indicates your acceptance of the updated policy.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

We will respond to your inquiries within 30 days and work with you to address any privacy concerns or requests.